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For eco conscious hard rock loving women Juan Pablo Martínez is a sustainable fashion brand from Bogotá, Colombia that strengthens their identity offering sustainable products filtered through the eyes of a Hard Rock/Heavy Metal fanatic. By transforming the way garments are made (dead stock + artisan, end of roll + hand painted, zero waste + local fabrics) and worn (seasonless designs, neutral colors) costumers will relate to their clothes and reinforce their personalities in an exciting way. Juan Pablo Martínez is a friendly brand that questions and reinvents the way clothes are made, guided by sustainable principles, educating consumers on how they should relate to their clothes and helping them build their identity.